Let’s talk about ORM (online reputation management). It is online internet based product anyone can learn and understand easily. But it it when complicate, when their yo have a target to complete your work in time frame and give positive reputation on keywords which is quite difficult.

So many SEO, IT, Corporate etc firms are now challenging for they know ORM and they are best in it.

Writing a article about an service is quite is because someone already mention something and some more on online also speaking on different networks and in different manners. Just required to capture it, understand the points, think on it, create your points, and choose some points from them, which are looks more powerful and quite interesting in article. Customer or Reader who always in hunt to read something new online their search always going on.

When we think our reputation online is not secure, then why still we thinking and wasting our time in it. Just follow few simple steps on through you can handle or defend your reputation online at any threat which can harm your reputation online personally or professionally.

Steps are:-

(1) Create a Website with .com domain and also buy subdomains of the website like ( .net, .co.in, .in, .co.uk, .net.in )

(2) You need to give fresh content on domain pages and subdomains

(3) Create immediately your Social Media Networking, which well help you to grow your online presence all over.

(4) Social Media Networks are : Facebook Account, Facebook Page, Instagram Account, Twitter Account, Pinterest Account, Linkedin Account, Video Channels (dailymotion, vimeo, youtube, vid.me), Audio Channels (Audio boom, Soundcloud, tindeck, reverbnation, etc), Tumblr Account, Tumblr Page, Google Plus, Google Page, Image Website, Etc Etc..

(5) Create Blog on your name or Business name and give it a daily content feed to get position and rank on keywords, top blog site are: WordPress, Blogger, Weebly, Blog.com

(6) Do not create any profile on Review website which can we goes to against your strategy.

(7) Share your Content online with world and give them privilege to review it and give your feedback on your blogs, social media channels.

(8) Top most important Step: Share always relevant content on your channels which help them to rank on top and rank fast with good real human traffic from google.

Rest if you have still any Question you can ask us at : Brepute Business Reputation

Your brand is only as good as its reputation. As a small business, it’s crucial that you curate and protect that reputation. It’s how your customers see you, talk about you, and think of you. You don’t have to look very hard to find examples of how bad online reviews and negative social media have affected a company. So keeping a close eye on your online reputation management is absolutely crucial to your company’s success.

Here’s Where Your Online Reputation Management Can Start: 

Social Media Monitoring: An Absolute Must

Social media is key to online reputation management and if you’re not already engaging in some level of social media monitoring, you should be. It’s the best way to keep an eye on what’s happening with your brand, your competitors, and what people are saying about you. Hootsuite makes this extremely simple with search streams, which allow you to watch brand and product mentions in real time. Anything that’s said about your company— good or bad—can be observed in real-time, which gives you ample time to take action. This also allows you to take social media engagement to new heights, since it’s much easier to meaningfully connect with people when they’re actually talking about you.

On Google: Regularly Google Your Business

Like, every single day. Online reputation management means keeping your eye on online reviews everywhere. Know what’s being said about you in places like Yelp, YouTube, blogs, and other review sites. And if something unflattering appears, you have the opportunity to do something about it before the situation gets out of hand.

Online Reputation Management Means Put the Fire Out Quickly

Let’s say you find a bad online review about your organization (it happens all the time). If you’re a small business, it’s going to sting. Do not take any course of action until you’ve established what actually happened. Investigate the situation–there’s always a chance that the complaint was legitimate. If that is the case, apologize and do what you can to correct the situation. You can right a wrong. And doing it publicly can actually improve your image more than if nothing had happened at all.

An Ounce of Prevention: Create a Social Media and Content Strategy

A solid social media strategy and content strategy can bring your brand to life and drown out the less flattering comments in the process.

Be active on social: In addition to allowing you to address any negativity as it comes to you, having an active Twitter, Facebook, Google+ Page, and LinkedIn Page helps you rise in Google’s rankings. When someone looks for your company online, they’ll first see your active social networks, which means they’re far likely to look for more information there.

Start a blog: And write for it often. Have employees contribute. Talk about your industry. Help people in your industry through it. Become a thought leader. Or at the very least, create something that shows you care about what you do. In addition to supplementing Google’s search results (and pushing negative results further down the page), a blog gives you and your brand a platform on which to share ideas with existing and potential clients, customers, and industry peers, as well as build an engaged audience.

Finally, relax: A bad review isn’t as bad as you think.

The best vegan restaurant in the world isn’t going to appeal to everyone. And that hot boutique shop can’t afford to have more than 3 people on staff, despite how busy it gets on Saturday. Bad reviews, tweets, and other social posts are going to happen, no matter how good your organization is at what it does. What matters is that the good outweighs the bad, and valid criticism is being addressed quickly, and with sympathy and sincerity. Hootsuite makes managing your online reputation easy, so you can take action before you have a PR crisis on your hands. It also provides you with ample tools for social media engagement, so you can build your brand and a healthy, active following. Social media is not only a great way to engage with potential customers, it’s quite possibly the most powerful PR tool available to businesses, large and small.Hootsuite’s social media monitoring capabilities make it super easy to keep a very close eye on what people are saying in real time.

main source of article : http://blog.hootsuite.com/online-reputation-management-for-business/

There are a lot of misconceptions about online reputation management. Some people think it’s just social media monitoring, while others believe it has something to do with public relations, and still others literally have no idea how it can impact business and sales.

In this guide, I’m going to explain the role of online reputation management in today’s business and media landscape. Companies of every size can benefit from having a clear outline of its main concepts.

They Are Talking About You

Just a few years ago, the internet was very different. Companies were not engaging customers but just selling to a passive audience; people could not express their voice in a powerful way, and the overall communication landscape was very “top down.”

The situation has radically changed. Today, websites are no longer static brochures. User-generated content is a must. And regular interactions on social networks are vital to any business success.

No matter the size of your business, they (prospects, customers, clients…anyone and, potentially, everyone) are talking about you. They are tweeting about your latest product, leaving a comment on your blog, posting a Facebook update about their customer experience, and much more.

If you think you can skip this, or if you think you can make it without taking into account people’s voices, opinions, and reviews, think again.

The Transparency Risk

One of the most recent business commandments is “Be transparent.” Opening up to criticism and feedback seems to be beneficial for companies that embrace thisnew communication mode with their audience.

What does being “transparent” mean? Here are some examples:

• Allowing employees to talk about products and services publicly
• Establishing a 1-to-1 communication channel
• Asking for feedback
• Not hiding criticism, and addressing it publicly

Easier said than done! Most small and medium sized companies do not invest much on communication, and they struggle with this concept. As a result, their efforts usually are incorrect or inconsistent.

Being transparent is risky. But in the long run, not being transparent is riskier.

Online Reputation Management “Failures”

The transparency risk led many companies to literally fail in their quest to be “radically transparent.” Being open, in fact, does not come without a price. If you and your brand accept feedback, customer opinions, and so on, you also must be ready to face them promptly.

Consider these scenarios:

1. What if your product/service sparks too much criticism?
2. What if your employees are not social media savvy?
3. What if your competitors take advantage of this?

These are some of the reasons one needs to have a proper online reputation management plan in action before embarking on a “transparency journey.”

Here are three famous cases of reputation management failure in the digital era:

• Dark Horse Café received a tweet criticizing their lack of electrical outlets for laptops. Their response was something like: “We are in the coffee business, not the office business. We have plenty of outlets to do what we need.” Needless to say, this kind of defensive/aggressive behavior doesn’t work in the online world. Many blogs reported the fact as a negative public relations case.
• Nestlé received negative comments about their environmental practices a few years ago, and they did not address them. People started becoming aggressive and posted altered versions of the Nestlé logo, forcing the company to close their public page. Takeaway? Do not pretend people are not talking, and address criticism as soon as possible.
• Amy’s Baking Company fought fire with fire against a one-star internet review. Their insults against the reviewer eventually were picked up by the local news. It is obvious that negative attention is not good publicity.

What’s The Sentiment Out There?

What are people saying about you? Good online reputation management is not only about reacting well to what people say about you, your brand, or your products and services, but also about whether to react at all and, if so, when. Sometimes a reaction is not necessary, and sometimes a reaction that is too late can cost you millions.

A proactive approach to the matter consists of monitoring your public reputation on a regular basis, and not just when you come to know about a specific event to deal with. How do you do this? The magic tools invented to solve this problem fall under the name of “social media monitoring.”

Simply put, social media monitoring allows companies to gather public online content (from blog posts to tweets, from online reviews to Facebook updates), process it, and see whether something negative or positive is being said affecting their reputation.

Social media monitoring can be both DIY (Google Alert is an example of a free web monitoring tool accessible to anyone) and professional, depending on the size of the business involved.

Online Reputation Bombs

In the online reputation management scenario, there are two types of negative content that companies should be aware of. One is represented by complaints on social networks. They need to be addressed properly, but unless your company has serious problems, they do not pose a real challenge to your business.

The other is what I define as “online reputation bombs,” which affect your reputation and sales long term and can severely damage a business. They are very powerful because, unlike social network content, they are prominent in search engine results. What if someone googles your brand name and finds defamatory content? Let’s see what they are:

• Negative reviews: Review sites allow users to express their opinion on your brand. Did they like your service/product? Would they recommend it? Negative content can affect your sales, and addressing the criticism on the site may not be enough. Websites like Ripoff Report and Pissed Consumer provide the perfect platform for this kind of negative content.
• Hate sites: Some people go beyond simple negative reviews and create ad hoc websites with their opinions, some of them containing illegal content. So-called “hate sites” sometimes address companies and public figures with insults and false information. Needless to say, a search result like “The truth about NAMEOFYOURCOMPANY” or “NAME scam/rip off” will make your potential customers run away!
• Negative media coverage: Phineas T. Barnum used to say “There’s no such thing as bad publicity.” That may be true for controversial public figures like Paris Hilton, but many times unfavorable TV, print, and online media coverage impacts negatively on companies and brands.

Should We Call The Cops?

Article 19 of The Universal Declaration of Human Rights states that:

“Everyone has the right to freedom of opinion and expression; this right includes freedom to hold opinions without interference and to seek, receive and impart information and ideas through any media and regardless of frontiers.”

It is obvious that everyone has the right to express their voice about your brand. There are, however, certain boundaries that need to be respected. Some of the negative content online actually is illegal. Why?

• It uses defamatory language
• It reports false information
• It is aimed at damaging the company’s reputation

How do you react to all of this? How do you defend yourself or your company from this kind of illegal behavior? Depending on the scope of the problem, several paths can be pursued in order to restore your online reputation:

• Aggressive SEO: If someone googles your name, appearing on page 1 and 2 of the search results will be much more important than your business card or website. They will show at a glance several high ranking web sources talking about you. If they display false information, the first thing that you or your online reputation management company should do is devise a search marketing strategy that increases the ranking of positive content, owned by either you or third parties. The search engine game is too important to be ignored, and it is the first step in restoring your image.
• Review removal: Did that user claim something false about your company? Is that review clearly aimed at destroying your reputation rather than providing feedback? Does it contain improper language? Legal liaison and speed of reaction will make it possible to remove the negative review.
• Online investigations: In case of serious attacks to your brand image, it may be necessary to hire skilled online analysts to investigate untraceable threats and attackers via email tracing, data cross-indexing, and other information collection techniques. Cyber investigations are the definitive path to get to the bottom of difficult reputation management cases.

10 Online Reputation Management Commandments

Calling it “online reputation” really is redundant. Your online reputation simply is your reputation. In the digital era, nothing is protecting you from criticism anymore. This is good from a freedom of speech perspective; bad if your company has been defamed and attacked.

To conclude, ten practical tips that sum up what we have covered in this guide. The world of brand reputation will change in the coming years, but following these simple “commandments” definitely will benefit you and your brand:

1. Become well respected

According to several business experts, trust is a perishable asset and it is hard to gain. Making people respect you and your work is more important than any other online reputation management commandment.

2. Be radically transparent

After years of hiding critics, Mc Donald’s publicly forced egg suppliers to raise hens’ living standards according to the People for the Ethical Treatment of Animals request.

3. Monitor what they are saying about you

Apart from the aforementioned reasons to monitor your online reputation, social media monitoring also can bring business! These days, lots of people ask questions via Twitter and Facebook because they are evaluating whether or not they should buy from you.

4. React quickly and politely

In case of a customer complaint via Twitter, for example, a prompt and simple “We are aware of the problem. We are working on it and will get back to you as soon as possible.” is better than a late reply with more information.

5. Address criticism

In 2009, Whole Foods CEO John Mackey’s WSJ op-ed on Obama healthcare reform caused a controversy among WF customers. Two days later, the company provided a response statement recognizing there were “many opinions on this issue, including inside our own company” and invited people to share their opinion on the matter.

6. Treat your Google page 1 as your business card

First impressions count, and we do judge many books by their cover. If the words “scam” and “rip off” are associated with your brand, then that is something you should worry about.

7. Understand your detractors

Criticism can be the chance to learn more about your audience and craft a better message in the future. Motrin’s controversial “baby wearing moms” commercialsparked a lot of criticism. It did not come from competitors or illegitimate attackers, but from people in Motrin’s target audience who felt offended by their promotional content.

8. Attack your illegitimate attackers

Sometimes we simply have to fight illegal behavior. In 2009, Domino’s Pizza employees who posted disgusting videos of themselves playing with food were fired and arrested. Another example is people who post false information on the internet. Sometimes, if you don’t sue them, they might do it again.

9. Learn from your mistakes

Sony certainly learned a reputation management lesson back in 2005. The company placed copy protection (XCD) on its CDs which created computer vulnerabilities that malware could exploit. Instead of being upfront about their mistake, Sony stonewalled criticism and lost millions in class-action lawsuits.

10. Ask for help if necessary

If your online reputation management efforts are not enough to protect or restore your brand image, you have the choice to request help from a professional.

How KISSmetrics Can Help

About the Author: Dan Virgillito is a content strategist for Massive PR, providing online reputation management services (i.e., helping companies monitor, defend, and restore their brand reputation on the internet).

main source of article : https://blog.kissmetrics.com/guide-to-reputation-management/